How will the coronavirus affect Africa's economy

The coronavirus is not only a public health emergency. It also poses a major threat to the world’s economy. It’s already caused global stock markets to crash, raising fears of a recession. Economic recovery depends on the return of the consumer—but shopping will never be the same. Our research considers the possibilities.
The ubiquitous face mask does more than protect against viral spread; it also changes the way we look at one another—and thus symbolizes the mystery of customer behavior in the pandemic.

Our research efforts analyze the changes taking place in the homes of consumers, on their phones, and in stores. "Reimagining marketing in the next normal,”  One of the most intriguing is the rising importance of neighborhoods: with travel largely shut down, marketers must figure out how to localize their outreach.

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